by Thiago Cruz | Nov 19, 2021 | Newsletter
The holiday season is around, and we start this week’s edition with Bain & Company’s take on the market sentiments. While Amazon continues to dominate the market, category-specific marketplaces seem to be winning as well. Our story from TechCrunch...
by Thiago Cruz | Nov 12, 2021 | Newsletter
We start this week’s edition with the announcement of an upcoming Webinar. VTEX’s Chief Customer Officer, Michael von Bodungen, and CEO of McFadyen Digital, Tom McFadyen, will talk about how marketplace model can bring harmony to your channel while...
by Thiago Cruz | Nov 9, 2021 | Blog Article, Marketing
As retailers enter the 2021 holiday season, the eCommerce industry has been grappling with the pandemic’s effect on it. Covid19 forever altered consumer behavior and launched an extraordinarily paced evolution of B2C, B2B, and D2C eCommerce. This explosion of...
by Thiago Cruz | Nov 5, 2021 | Newsletter
In this week’s edition, VTEX tells us how ship-from-store, ship-to-store, and pick-up in-store define the next level of omnichannel retail. Omnichannel retail represents the possibility for consumers to choose where and how to buy and receive their orders....
by Thiago Cruz | Oct 23, 2021 | Newsletter
This past week saw Forbes delve into a topic we frequently address with marketplace operators, how to use all available data to drive actionable insights. Many operators only focus on a few key metrics, usually based on products, orders, and marketing factors like...
