McFadyen Digital Logo
How Online Marketplaces Power the Circular Economy

How Online Marketplaces Power the Circular Economy

The concept of a ‘circular economy’ has been gaining momentum in recent years as a strategy to minimize waste and optimize resource usage in an effort to combat climate change and promote sustainable development. In its simplest terms, a circular economy is an economic system aimed at eliminating waste and the continual use of resources. It is characterized by ‘closing the loop’ of product lifecycles through reuse, recycling, and recovery, rather than following the traditional ‘linear economy’ of ‘take, make, and dispose’.