by Thiago Cruz | Mar 14, 2018 | Blog Article, Digital Commerce
Today’s B2B and B2C buyers are empowered consumers who expect digital discovery, sales, delivery, and service experiences that live up to their favorite consumer brands. Online consumer research is, for this reason, the lifeline of B2B and B2C businesses today. It...
by Thiago Cruz | Mar 7, 2018 | Blog Article, Digital Commerce
In the Holiday Season 2018, it is a given that your ecommerce customers will be interacting with your website from a smartphone or tablet than a desktop. The 2017 holiday season was another record-breaker in online sales. The holiday online “and other non-store” sales...
by Thiago Cruz | Feb 28, 2018 | Blog Article, Digital Commerce, Marketplaces
In his book Platform Scale, Sangeet Paul Choudary introduces Platforms as an emerging business model wherein a business’s value is created by – and consumed by – users. These platforms connect producers who provide value with consumers who consume value. Platforms...
by Thiago Cruz | Feb 22, 2018 | Blog Article, Digital Marketing
2018 marks a significant shift for the ecommerce world as Millennials and Gen Z — two of the mobile-centric demographic groups – become the most significant demographic group in today’s market. This shift began in October 2016 when mobile and tablet browsing...
by Thiago Cruz | Feb 20, 2018 | Blog Article, Digital Commerce, Marketplaces, McFadyen News
Amazon’s Marketplace is one of the company’s most important successes, providing 51% of Amazon’s total sales in 2017 and continuing a pattern of upward growth. Mirakl is a cloud-based platform that enables you to create your own marketplace...
by Thiago Cruz | Jan 24, 2018 | Blog Article, Digital Commerce, Digital Marketing, Digital Transformation, Marketplaces, McFadyen News
The 2018 NRF Big Show featured one overriding theme amongst all the talk of transformation, efficiencies, data, and metrics; an intent focus on providing the kind of impactful customer moments that can endear a brand to an individual. Regardless of whether a...
